Imax case study for Strategic Management course Essay

Imax case study for Strategic Management course - Essay typesetters caseand Strength-Weaknesses-Opportunity-Threat models, this study ordain analyze the surroundingsal factors that could affect IMAXs performance in domestic and foreign markets.Using a crystal clear pictorial matter which is almost ten times bigger than what a traditional 35mm movie dramaturgy can offer, IMAX is known for its ability to offer exciting film conventional around the world. With IMAXs 3D screen using state-of-the-art 3 dimensional glasses combine with its 15,000 watt digital surround sound system, IMAX was substantially able to capture the market. As a sign of success, IMAX was able to generate a total of $59.12 million revenue from IMAX system sales of which $36.57 came from films and $16.58 million from theatre operations (p. 3).Despite the success of IMAX in terms of capturing a larger part of its target audiences by introducing the state-of-the-art technology in the U.S. market, the company had to baptismal font business challenges because of its past growth strategy. With the purpose of capturing a wider scope of audiences, expanding the business by entering in alliances with commercial movie theatre owners like AMC, Cinemark, and proud was not a good idea. Although IMAX was able to install the IMAX system in the multiplexes of AMC, Cinemark, and Regal was cheaper as compared to the case when IMAX would invest on building their own cinemas, the crisis that prepare the theatre industry back in the late 1990s made the growth strategy of IMAX a failure (p. 6). As a result of financial difficulty on the part of the theatre owners, many were left out with no choice but to file bankruptcy. This left IMAX with a long tilt of financial debts.To enable IMAX to success in the global theatre industry, the company had to make a clear judgement and careful decision on how IMAX will be able to compete with its rivals without having the need to experience the same business failure that took place back in the 1990s. Upon analyzing the IMAXs general and industry environment specifically by